COMMITTEE
ON OPPROBRIATIONS

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committee on opprobriations periphery logo
oster vit label

øster vit

The label for the first non-gin spirit released by James River Distillery required an extreme deviation from its prior label style because the spirit itself was so unique - an aquavit made with oyster shells.


The intense detail of the oyster shell image is studded with raised ink dots that appear as pearls. This haptic approach to the design reinforces the primacy oysters play in this spirit and establishes a connection to the ocean for those who hold the bottle.